GIRL POWER!

Recently, three great female talents from our group have been assigned to ad campaigns directed toward women. Each artist employs her personal style to create an advertisement that the target audience can truly identify with.

Propaganda hired Bunky Hurter to illustrate the multicultural faces of Crystal Light's new Mocktails mix. Bunky designed five diverse women to personify each flavor; margarita, mojito, pomtini, peach bellini, and appletini.
CLICK HERE TO VIEW MORE WORK FROM BUNKY HURTER'S PORTFOLIO

Feminine and elegant, Kate Forrester applied her signature lettering style to an Always campaign commissioned by Leo Burnett. Using bold colors, the illustrations tell the story of empowered teenage girls, no longer distressed by their monthly period (thanks to Always).
CLICK HERE TO VIEW MORE WORK FROM KATE FORRESTER'S PORTFOLIO 

Publix called on Mona Daly to illustrate an in-store poster that reads, "Gorgeous On The Go!" The advertisement features a beautiful, energetic 30-something woman shopping for Unilever products. Below are more examples of Mona's ability to portray strong, confident women.
CLICK HERE TO VIEW MORE WORK FROM MONA DALY'S PORTFOLIO 

DAHL TAYLOR'S NEW LOOK

Dahl Taylor has been cooking up a new style and we're thrilled to share it with you! A complement to his traditional work, this body incorporates montage elements such as scanned pencil drawings, patterns, found objects, and hand lettering. Constructed in Photoshop, the various components are then re-sized and enhanced to achieve a vintage effect. Below the first illustration are the ingredients that make up its composition.

CLICK HERE TO VIEW MORE WORK FROM DAHL TAYLOR'S PORTFOLIO 

 

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DIGITAL PROGRESSION: IT'S ALL IN THE NAME

Recently, we started working with a phenomenal UK-based CGI group called Digital Progression. Run by Malcolm Tween & Robert Farnworth, this multifaceted studio is capable of a wide range of work including product, technical, environmental, animation, and the list goes on...
Below is a work-through for one of over 250 images Digital Progression created for the Santander XTY campaign.
CLICK HERE TO VIEW MORE WORK FROM DIGITAL PROGRESSION'S PORTFOLIO

Step 6: The final advertisement

Step 5: Final image

Step 4: Final rendered objects. Additional people were placed in and the water around the guitar, shadows and reflections were retouched.

Step 3: Wire frame placement of the guitar and a positional render of the camera. The scene was replicated in 3D to match the perspective, lighting and environment.

Step 2: The image of the beach is retouched to remove footprints, people, rocks etc. The image is color corrected and a different sea added in.

Step 1: The original un-retouched photograph is selected.

MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.

"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."

          -Packaging of the World

 CLICK HERE TO VIEW MORE WORK FROM MICHAEL CRAMPTON'S PORTFOLIO

ANDRIO ABERO: DESIGN GURU

We're kicking off 2012 with a huge new talent on the Mendola roster and his name is Andrio Abero. Andrio is a Filipino-American illustrator, art director, and designer living and working in Brooklyn, NY. He has worked with Microsoft, Comedy Central, The New York Times, and is a recipient of the ADC Young Guns 4 award along with many other accolades. Between his high-end technique, unique palette, and conceptual mastery, the sky is the limit for this young design guru.

CLICK HERE TO VIEW MORE WORK FROM ANDRIO ABERO'S PORTFOLIO

Pick a Month, Any Month!

Here it is folks-- the much anticipated 2012 Mendola Artists Calendar is out and we're at the edge of our seats to hear what you think about it! Each illustration was chosen to coordinate with a particular month. Please pick your favorite image and send your comments to Mandi@mendolaart.com.

COVER BY HUGH SYME

JANUARY BY BILL LEDGER

FEBRUARY BY BUNKY HURTER

MARCH BY MICHAEL CRAMPTON

APRIL BY ROBERT HYNES

MAY BY JEFF MANGIAT

JUNE BY MONA DALY

JULY BY JULIA GREEN

AUGUST BY AARON SACCO

SEPTEMBER BY BILL MAUGHAN

OCTOBER BY JOE TAYLOR

NOVEMBER BY NEIL DUERDEN

DECEMBER BY CAROLINE ATTIA