CAROLINE ATTIA FOR MCDONALDS CHAMPIONS OF PLAY

The London Olympics start in a month but McDonalds began their own Olympics earlier this month with Champions of Play, a global program designed around the Olympics. It's intended to promote kids' wellness by encouraging physical activity and healthy nutrition. Our illustrator, Caroline Attia, created all the art for both the print and interactive aspects of the campaign. She created delightful, whimsical backgrounds incorporating international landmarks, and much of the art is on the Champions of Play web site.  Caroline also designed a 14 page accordion piece to go with 70 million Happy Meals.

 

DAHL TAYLOR'S NEW LOOK

Dahl Taylor has been cooking up a new style and we're thrilled to share it with you! A complement to his traditional work, this body incorporates montage elements such as scanned pencil drawings, patterns, found objects, and hand lettering. Constructed in Photoshop, the various components are then re-sized and enhanced to achieve a vintage effect. Below the first illustration are the ingredients that make up its composition.

CLICK HERE TO VIEW MORE WORK FROM DAHL TAYLOR'S PORTFOLIO 

 

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MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.

"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."

          -Packaging of the World

 CLICK HERE TO VIEW MORE WORK FROM MICHAEL CRAMPTON'S PORTFOLIO

ANDRIO ABERO: DESIGN GURU

We're kicking off 2012 with a huge new talent on the Mendola roster and his name is Andrio Abero. Andrio is a Filipino-American illustrator, art director, and designer living and working in Brooklyn, NY. He has worked with Microsoft, Comedy Central, The New York Times, and is a recipient of the ADC Young Guns 4 award along with many other accolades. Between his high-end technique, unique palette, and conceptual mastery, the sky is the limit for this young design guru.

CLICK HERE TO VIEW MORE WORK FROM ANDRIO ABERO'S PORTFOLIO

Pick a Month, Any Month!

Here it is folks-- the much anticipated 2012 Mendola Artists Calendar is out and we're at the edge of our seats to hear what you think about it! Each illustration was chosen to coordinate with a particular month. Please pick your favorite image and send your comments to Mandi@mendolaart.com.

COVER BY HUGH SYME

JANUARY BY BILL LEDGER

FEBRUARY BY BUNKY HURTER

MARCH BY MICHAEL CRAMPTON

APRIL BY ROBERT HYNES

MAY BY JEFF MANGIAT

JUNE BY MONA DALY

JULY BY JULIA GREEN

AUGUST BY AARON SACCO

SEPTEMBER BY BILL MAUGHAN

OCTOBER BY JOE TAYLOR

NOVEMBER BY NEIL DUERDEN

DECEMBER BY CAROLINE ATTIA