The London Olympics start in a month but McDonalds began their own
Olympics earlier this month with Champions of Play, a global program
designed around the Olympics. It's intended to promote kids' wellness by
encouraging physical activity and healthy nutrition. Our illustrator,
Caroline Attia, created all the art for both the print and interactive
aspects of the campaign. She created delightful, whimsical backgrounds
incorporating international landmarks, and much of the art is on the
Champions of Play web site. Caroline also designed a 14 page accordion
piece to go with 70 million Happy Meals.
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