We're excited to share these two new pieces by The Image Foundation. This CGI and creative retouching studio has yet again proved to be a reliable source for completing complicated assignments with skillful creativity.
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| The Image Foundation created an enticing tree out of gifts, paying homage to all of the holiday happiness UPS delivers each year. The client, Doner Advertising in Detroit, asked for "a beautifully stacked tree of toys-- not a heap". Easier said then done. Almost all the elements of the tree were created as 3D models, retouched in photoshop, carefully layered, and then composited into a wintry background. |
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Here are two samples of the project in its development stages. A clean, concise sketch was drawn, followed up by some art direction and then a 3-D grayscale model was built. |
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The art director's sketch. |
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| This piece was created for a Boston Magazine article about a recent increase in gambling and casino culture in Boston. The Image Foundation married a high-energy night-scape of the Vegas strip to the Boston skyline. |
