DAHL TAYLOR KICKS THE SUMMER OFF RIGHT

We take pride in the strong relationships we build with our clients, so it gives us great pleasure to share a sampling of the work we’ve recently done with our good friends at Boston Beer. Their in-house creative team has transformed the package design for some of the USA’s finest domestic brews, and we feel extremely fortunate to be a part of the collaboration.

Boston Beer has produced a limited edition Samuel Adams IPA Hop-logy variety pack containing an assortment of beers adorned with labels illustrated by Dahl Taylor. For Dahl, this mix pack is the culmination of an ongoing project and it was exciting to see how well the labels coordinate. Dahl combines his eclectic style, a dash of humor and exceptional drawing skills, giving each bottle the appearance of a relic. Coincidentally, the case for the pack was hand-drawn in chalk by Bernard Maisner, an artist from our affiliate, Gerald & Cullen Rapp.

 Click here to read an article about this project on Oh Beautiful Beer.

        Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor

Variety pack  illustrations: Bernard Maisner

DAHL TAYLOR'S NEW LOOK

Dahl Taylor has been cooking up a new style and we're thrilled to share it with you! A complement to his traditional work, this body incorporates montage elements such as scanned pencil drawings, patterns, found objects, and hand lettering. Constructed in Photoshop, the various components are then re-sized and enhanced to achieve a vintage effect. Below the first illustration are the ingredients that make up its composition.

CLICK HERE TO VIEW MORE WORK FROM DAHL TAYLOR'S PORTFOLIO 

 

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MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.

"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."

          -Packaging of the World

 CLICK HERE TO VIEW MORE WORK FROM MICHAEL CRAMPTON'S PORTFOLIO