DIGITAL PROGRESSION: IT'S ALL IN THE NAME

Recently, we started working with a phenomenal UK-based CGI group called Digital Progression. Run by Malcolm Tween & Robert Farnworth, this multifaceted studio is capable of a wide range of work including product, technical, environmental, animation, and the list goes on...
Below is a work-through for one of over 250 images Digital Progression created for the Santander XTY campaign.
CLICK HERE TO VIEW MORE WORK FROM DIGITAL PROGRESSION'S PORTFOLIO

Step 6: The final advertisement

Step 5: Final image

Step 4: Final rendered objects. Additional people were placed in and the water around the guitar, shadows and reflections were retouched.

Step 3: Wire frame placement of the guitar and a positional render of the camera. The scene was replicated in 3D to match the perspective, lighting and environment.

Step 2: The image of the beach is retouched to remove footprints, people, rocks etc. The image is color corrected and a different sea added in.

Step 1: The original un-retouched photograph is selected.

The Image Foundation: Seamless Solutions for Complex Concepts

We're excited to share these two new pieces by The Image Foundation. This CGI and creative retouching studio has yet again proved to be a reliable source for completing complicated assignments with skillful creativity. 

 The Image Foundation created an enticing tree out of gifts, paying homage to all of the holiday happiness UPS delivers each year. The client, Doner Advertising in Detroit, asked for "a beautifully stacked tree of toys--  not a heap".  Easier said then done.  Almost all the elements of the tree were created as 3D models, retouched in photoshop, carefully layered,  and then composited into a wintry background.

Here are two samples of the project in its development stages. A clean, concise sketch was drawn, followed up by some art direction and then a 3-D grayscale model was built.

The art director's sketch.

This piece was created for a Boston Magazine article about a recent increase in gambling and casino culture in Boston. The Image Foundation married a high-energy night-scape of the Vegas strip to the Boston skyline.

CLICK HERE TO VIEW MORE WORK FROM THE IMAGE FOUNDATION'S PORTFOLIO