Recently, we started working with a phenomenal UK-based CGI group called Digital Progression. Run by Malcolm Tween & Robert Farnworth, this multifaceted studio is capable of a wide range of work including product, technical, environmental, animation, and the list goes on...
Below is a work-through for one of over 250 images Digital Progression created for the Santander XTY campaign.
CLICK HERE TO VIEW MORE WORK FROM DIGITAL PROGRESSION'S PORTFOLIO
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| Step 6: The final advertisement |
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| Step 5: Final image |
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| Step 4: Final rendered objects. Additional people were placed in and the water around the guitar, shadows and reflections were retouched. |
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| Step 3: Wire frame placement of the guitar and a positional render of the camera. The scene was replicated in 3D to match the perspective, lighting and environment. |
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Step 2: The image of the beach is retouched to remove footprints, people, rocks etc. The image is color corrected and a different sea added in. |
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| Step 1: The original un-retouched photograph is selected. |
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