DAHL TAYLOR'S NEW LOOK

Dahl Taylor has been cooking up a new style and we're thrilled to share it with you! A complement to his traditional work, this body incorporates montage elements such as scanned pencil drawings, patterns, found objects, and hand lettering. Constructed in Photoshop, the various components are then re-sized and enhanced to achieve a vintage effect. Below the first illustration are the ingredients that make up its composition.

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DIGITAL PROGRESSION: IT'S ALL IN THE NAME

Recently, we started working with a phenomenal UK-based CGI group called Digital Progression. Run by Malcolm Tween & Robert Farnworth, this multifaceted studio is capable of a wide range of work including product, technical, environmental, animation, and the list goes on...
Below is a work-through for one of over 250 images Digital Progression created for the Santander XTY campaign.
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Step 6: The final advertisement

Step 5: Final image

Step 4: Final rendered objects. Additional people were placed in and the water around the guitar, shadows and reflections were retouched.

Step 3: Wire frame placement of the guitar and a positional render of the camera. The scene was replicated in 3D to match the perspective, lighting and environment.

Step 2: The image of the beach is retouched to remove footprints, people, rocks etc. The image is color corrected and a different sea added in.

Step 1: The original un-retouched photograph is selected.

MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.

"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."

          -Packaging of the World

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ANDRIO ABERO: DESIGN GURU

We're kicking off 2012 with a huge new talent on the Mendola roster and his name is Andrio Abero. Andrio is a Filipino-American illustrator, art director, and designer living and working in Brooklyn, NY. He has worked with Microsoft, Comedy Central, The New York Times, and is a recipient of the ADC Young Guns 4 award along with many other accolades. Between his high-end technique, unique palette, and conceptual mastery, the sky is the limit for this young design guru.

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Pick a Month, Any Month!

Here it is folks-- the much anticipated 2012 Mendola Artists Calendar is out and we're at the edge of our seats to hear what you think about it! Each illustration was chosen to coordinate with a particular month. Please pick your favorite image and send your comments to Mandi@mendolaart.com.

COVER BY HUGH SYME

JANUARY BY BILL LEDGER

FEBRUARY BY BUNKY HURTER

MARCH BY MICHAEL CRAMPTON

APRIL BY ROBERT HYNES

MAY BY JEFF MANGIAT

JUNE BY MONA DALY

JULY BY JULIA GREEN

AUGUST BY AARON SACCO

SEPTEMBER BY BILL MAUGHAN

OCTOBER BY JOE TAYLOR

NOVEMBER BY NEIL DUERDEN

DECEMBER BY CAROLINE ATTIA

The Image Foundation: Seamless Solutions for Complex Concepts

We're excited to share these two new pieces by The Image Foundation. This CGI and creative retouching studio has yet again proved to be a reliable source for completing complicated assignments with skillful creativity. 

 The Image Foundation created an enticing tree out of gifts, paying homage to all of the holiday happiness UPS delivers each year. The client, Doner Advertising in Detroit, asked for "a beautifully stacked tree of toys--  not a heap".  Easier said then done.  Almost all the elements of the tree were created as 3D models, retouched in photoshop, carefully layered,  and then composited into a wintry background.

Here are two samples of the project in its development stages. A clean, concise sketch was drawn, followed up by some art direction and then a 3-D grayscale model was built.

The art director's sketch.

This piece was created for a Boston Magazine article about a recent increase in gambling and casino culture in Boston. The Image Foundation married a high-energy night-scape of the Vegas strip to the Boston skyline.

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DAHL TAYLOR DRAWS FOR THE FIRST ANNUAL WORKBOOK CREATIVE CARNIVAL AT THE ART DIRECTORS CLUB

 

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Here is an excerpt from the Workbook blog regarding the event:

"Workbook's Creative Carnival party took place Thursday night, and the event was an outrageous, smashing success. With the outstanding mid-town Art Directors Club as the venue, The more than fifty photographers and illustrators took center stage to create their impressions of the Carnival scene. Twenty-five Workbook illustrators sketched what they saw, and at least as many Workbook photographers shot the scene: a contortionist, freak show, lion tamer, and burlesque performers. How about drag queens serving incredible libations and hors de oeuvres? Creative Carnival was not your average cocktail party by any means. Workbook kicked off Halloween weekend with a unique vibe that created a night no attendee will forget anytime soon. Nothing was too strange, too abstract or too risque, and an anything-goes mood defined the evening."

Workbook also announced that 43 of the pieces created were sold on site for a total of $2,150. This money will go to the ADC Scholarship Fund, which awards 5 scholarships each year for exceptional art and photography students. 

POKED STUDIO POKES OUR APPETITE!

 

Poked Studio recently put some of their signature creatures on the packaging for a new line of children’s milk products for Tine, a dairy corporation in Scandinavia. Although these products are geared toward kids, the artwork makes them appealing to a variety of consumers. Poked Studio's ability to captivate an audience through original and whimsical creations makes them a perfect candidate for projects ranging from package design to publishing.


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