There's nothing better than an iconic slogan in a fresh style!
Our artist Steven Bonner was recently commissioned by Nike to create two apparel designs featuring the Airmax 95 sneaker and Nike's iconic 'Just Do It' slogan. Steven worked closely with art director Christopher DeGaetano, who requested urban graffiti-inspired designs. Steven crafted both the lettering and product in a dynamic dripping liquid style, which he has perfected in recent years.
As Steven explains, "With a style like this one, the designs have to be allowed to grow organically and can't be too prescribed, otherwise they lose the natural quirks that make them work."
Steven's work is an interesting hybrid of typography and illustration.
Projects include logo design, expressive type designs, package design, and
book and magazine covers.
CLICK HERE for Steven Bonner's portfolio.
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| Steven's final Airmax 95 illustration |
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| Steven's initial Airmax 95 and "Just Do It" sketches |
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