The London Olympics start in a month but McDonalds began their own
Olympics earlier this month with Champions of Play, a global program
designed around the Olympics. It's intended to promote kids' wellness by
encouraging physical activity and healthy nutrition. Our illustrator,
Caroline Attia, created all the art for both the print and interactive
aspects of the campaign. She created delightful, whimsical backgrounds
incorporating international landmarks, and much of the art is on the
Champions of Play web site. Caroline also designed a 14 page accordion
piece to go with 70 million Happy Meals.
Tuesday, June 26, 2012
Wednesday, June 20, 2012
DAHL TAYLOR KICKS THE SUMMER OFF RIGHT
We take pride in the strong
relationships we build with our clients, so it gives us great pleasure to share
a sampling of the work we’ve recently done with our good friends at Boston Beer.
Their in-house creative team has transformed the package design for some of the USA’s
finest domestic brews, and we feel extremely fortunate to be a part of the collaboration.
Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor
Variety pack illustrations: Bernard Maisner
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