Mendola Artists Blog: February 2014

Friday, February 28, 2014

PACKAGING THAT DELIVERS

Many companies are using packaging updates as a cost effective, high impact way to grow their brands. Mendola Artists has collaborated on many projects that are currently in market. The following post shows off several projects that display a range of the possible solutions within our group.

Click on the artists' names to direct you to their portfolio site.

Boston Beer: Dahl Taylor, Christopher Nick, Joseph Adolphe

Boston Beer uses frequent new product introductions and updated packaging to keep their brand fresh. Dahl Taylor is the official "Small Batch" label artist having created over a dozen labels including Fat Jack, Merry Maker, and The Vixen. Joseph Adolphe created the packaging art for the just introduced Cold Snap as part of Boston Beer's Spring line. Lastly, Christopher Nick completed a series of labels to update the special release beers.

Dahl Taylor

Joseph Adolphe

Chris Nick

CBX Design, Nantucket Nectars: Dahl TaylorNantucket Nectars wanted to refresh their packaging with eye catching illustrations of fruit along with backgrounds reminiscent of their Nantucket heritage. Dahl Taylor was their (popular guy) choice to work in his watercolor style.

Nature's Path Envirokidz Cereals: Kim and James NealeNature's Path hired artists Kim and James Neale to create new character art for their Envirokidz products. The products feature realistic, slightly whimsical versions of endangered species.

Publix Deli Teas: Kate ForresterPublix is a high end grocery chain in the Southeast. They have developed a high quality store brand with a strong packaging. Kate Forrester has created all their deli tea designs.

CBX Design, Ortho Products: Hugh Syme

Hugh Syme's photo realistic style has been used on numerous packaging projects. CBX has hired Hugh to refresh most of the packaging in the Ortho product line.

Blue Hill Farm: Mary Woodin
Blue Hill is a fantastic farm to table restaurant in New York City. Mary's organic watercolor style has been a perfect fit for many projects. Blue Hill is expanding it's brand by introducing specialty products such as yogurt with unique flavors.

Tuesday, February 11, 2014

THE 3D AGENCY CAN DO IT ALL

Our latest addition to the group, The 3D Agency, can do it all! They are experts in 3D illustration, CGI animation, VFX, retouching, modeling and character design.

The 3D Agency has worked with many of the world's top companies including Nike, BMW, Disney, Gillette, Heineken, Nokia and Hasbro, to name a few.

As you can see below, they are sure to grab your attention with any of their finished projects. We're thrilled to be working with such a well-rounded group again--let us know what you think!

CLICK HERE to view The 3D Agency's Mendola portfolio.

CLICK HERE to follow us on Twitter.

Be sure to check our their animation portfolio, here.

The 3D agency was spot on with the Gillette project. Goal: create a piece illustrating the technology that transforms odor into freshness. They constructed three main images--an engine, a factory, and a space station.

This campaign was created for Nike's innovative "Flyknit" knitted shoe technology. The brief asked to show the shoes weightless design and the effect of knitting. They also developed an ID animation with a soundtrack produced in-house by Simon Kemper.

Bank of America commissioned the 3D agency to create an advertisement that would include Marvel's Iron Man and the Avengers.

The above images were created to highlight the advanced features of BMW's latest car. They were commissioned by JWT Paris for a press campaign appearing in "L'Equipe," in-store usage in the Paris showroom, and a promotional book.

A perfect display of chocolate for the Wonka company.

For this project, commissioned by Venture 3, they designed a family of hero-like characters for Homeserve, a leading provider of home emergency services. Each character specializes in a specific service skill.