The Image Foundation: Seamless Solutions for Complex Concepts

We're excited to share these two new pieces by The Image Foundation. This CGI and creative retouching studio has yet again proved to be a reliable source for completing complicated assignments with skillful creativity. 

 The Image Foundation created an enticing tree out of gifts, paying homage to all of the holiday happiness UPS delivers each year. The client, Doner Advertising in Detroit, asked for "a beautifully stacked tree of toys--  not a heap".  Easier said then done.  Almost all the elements of the tree were created as 3D models, retouched in photoshop, carefully layered,  and then composited into a wintry background.

Here are two samples of the project in its development stages. A clean, concise sketch was drawn, followed up by some art direction and then a 3-D grayscale model was built.

The art director's sketch.

This piece was created for a Boston Magazine article about a recent increase in gambling and casino culture in Boston. The Image Foundation married a high-energy night-scape of the Vegas strip to the Boston skyline.

CLICK HERE TO VIEW MORE WORK FROM THE IMAGE FOUNDATION'S PORTFOLIO

DAHL TAYLOR DRAWS FOR THE FIRST ANNUAL WORKBOOK CREATIVE CARNIVAL AT THE ART DIRECTORS CLUB

 

CLICK HERE TO VIEW MORE WORK FROM DAHL TAYLOR'S PORTFOLIO

Here is an excerpt from the Workbook blog regarding the event:

"Workbook's Creative Carnival party took place Thursday night, and the event was an outrageous, smashing success. With the outstanding mid-town Art Directors Club as the venue, The more than fifty photographers and illustrators took center stage to create their impressions of the Carnival scene. Twenty-five Workbook illustrators sketched what they saw, and at least as many Workbook photographers shot the scene: a contortionist, freak show, lion tamer, and burlesque performers. How about drag queens serving incredible libations and hors de oeuvres? Creative Carnival was not your average cocktail party by any means. Workbook kicked off Halloween weekend with a unique vibe that created a night no attendee will forget anytime soon. Nothing was too strange, too abstract or too risque, and an anything-goes mood defined the evening."

Workbook also announced that 43 of the pieces created were sold on site for a total of $2,150. This money will go to the ADC Scholarship Fund, which awards 5 scholarships each year for exceptional art and photography students.