Tuesday, July 26, 2011

KATE FORRESTER FOR MCDONALDS!


Kate Forrester has been kept busy working her way through the alphabet for McDonalds new UK advertising campaign. The brand asked Kate to create these beautiful illustrations based on letters of the alphabet. Each one stands for a different aspect of the brand's ethics. In addition, Kate was asked to design several huge illustrations to appear on the sides of the McDonalds trucks.

“My favourite part of this McDonalds project was to design some huge and ornate illustrations to adorn the sides of their delivery trucks. This is surely my biggest 'canvas' to date but I had so much fun inventing these surreal landscapes. Commissioned by the international advertising agency, Leo Burnett, I have been working on this project for about 6 months and there is still more to come!”

- Kate Forrester

Wednesday, July 20, 2011

CAMP BRAVO SUMMER CAMPAIGN BY NEIL DUERDEN

CLICK HERE TO EXPLORE THE INTERACTIVE MAP!

The project was created for Bravo Network through Tanka Design. The piece involved composing an  interactive map for Camp Bravo's sweepstakes site.
Neil created the background scene showing a park/campground setting. The client supplied greenscreen-shot photography of  different people from Bravo network shows and Neil integrated them throughout the scene. The users can click on sections of the map and zoom in to see a more detailed view of the image.

“I was asked to create an online campaign to support Summer by Bravo utilizing both my own photo hyper-realistic style and screen shots from the video. In order to create this project I had to make changes in perspective as well as resolution. It turned out to be a very detailed piece to execute.”

-Neil Duerden