CAROLINE ATTIA FOR MCDONALDS CHAMPIONS OF PLAY

The London Olympics start in a month but McDonalds began their own Olympics earlier this month with Champions of Play, a global program designed around the Olympics. It's intended to promote kids' wellness by encouraging physical activity and healthy nutrition. Our illustrator, Caroline Attia, created all the art for both the print and interactive aspects of the campaign. She created delightful, whimsical backgrounds incorporating international landmarks, and much of the art is on the Champions of Play web site.  Caroline also designed a 14 page accordion piece to go with 70 million Happy Meals.

 

GIRL POWER!

Recently, three great female talents from our group have been assigned to ad campaigns directed toward women. Each artist employs her personal style to create an advertisement that the target audience can truly identify with.

Propaganda hired Bunky Hurter to illustrate the multicultural faces of Crystal Light's new Mocktails mix. Bunky designed five diverse women to personify each flavor; margarita, mojito, pomtini, peach bellini, and appletini.
CLICK HERE TO VIEW MORE WORK FROM BUNKY HURTER'S PORTFOLIO

Feminine and elegant, Kate Forrester applied her signature lettering style to an Always campaign commissioned by Leo Burnett. Using bold colors, the illustrations tell the story of empowered teenage girls, no longer distressed by their monthly period (thanks to Always).
CLICK HERE TO VIEW MORE WORK FROM KATE FORRESTER'S PORTFOLIO 

Publix called on Mona Daly to illustrate an in-store poster that reads, "Gorgeous On The Go!" The advertisement features a beautiful, energetic 30-something woman shopping for Unilever products. Below are more examples of Mona's ability to portray strong, confident women.
CLICK HERE TO VIEW MORE WORK FROM MONA DALY'S PORTFOLIO 

MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.

"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."

          -Packaging of the World

 CLICK HERE TO VIEW MORE WORK FROM MICHAEL CRAMPTON'S PORTFOLIO

POKED STUDIO POKES OUR APPETITE!

 

Poked Studio recently put some of their signature creatures on the packaging for a new line of children’s milk products for Tine, a dairy corporation in Scandinavia. Although these products are geared toward kids, the artwork makes them appealing to a variety of consumers. Poked Studio's ability to captivate an audience through original and whimsical creations makes them a perfect candidate for projects ranging from package design to publishing.


CLICK HERE TO VIEW MORE WORK FROM POKED STUDIO'S PORTFOLIO

LINDA NYE TAKES US ON A BIOLOGICAL TOUR DOWN BACTERIA LANE

Linda Nye created these images for the Discovery Place Science Museum exhibit "THEM" in Charlotte, North Carolina. "THEM", was an exhibit on microbes that cause disease. The series was chosen in the Institutional Category for the Communication Arts 51st Illustration Annual.  

This panel focuses on the bacteria E. coli that abound in the large intestine. Normally they help digest food and destroy damaging microbes. 

This panel focuses on the bacteria H. Pylori moving into the mucous layer on the epithelial cell lining damaging those cells.

 

This panel focuses on the bacteria that stick to teeth causing tooth decay, and are blocked by more harmful microbes.

The images are in the pull out clear tube to simulate a "core sample" of the organ (skin, gums, stomach, colon).