Tuesday, June 26, 2012

CAROLINE ATTIA FOR MCDONALDS CHAMPIONS OF PLAY

The London Olympics start in a month but McDonalds began their own Olympics earlier this month with Champions of Play, a global program designed around the Olympics. It's intended to promote kids' wellness by encouraging physical activity and healthy nutrition. Our illustrator, Caroline Attia, created all the art for both the print and interactive aspects of the campaign. She created delightful, whimsical backgrounds incorporating international landmarks, and much of the art is on the Champions of Play web site.  Caroline also designed a 14 page accordion piece to go with 70 million Happy Meals.

 

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