PACKAGING THAT DELIVERS

Many companies are using packaging updates as a cost effective, high impact way to grow their brands. Mendola Artists has collaborated on many projects that are currently in market. The following post shows off several projects that display a range of the possible solutions within our group.

Click on the artists' names to direct you to their portfolio site.

Boston Beer: Dahl Taylor, Christopher Nick, Joseph Adolphe

Boston Beer uses frequent new product introductions and updated packaging to keep their brand fresh. Dahl Taylor is the official "Small Batch" label artist having created over a dozen labels including Fat Jack, Merry Maker, and The Vixen. Joseph Adolphe created the packaging art for the just introduced Cold Snap as part of Boston Beer's Spring line. Lastly, Christopher Nick completed a series of labels to update the special release beers. 

Dahl Taylor

Joseph Adolphe

Chris Nick

CBX Design, Nantucket Nectars: Dahl TaylorNantucket Nectars wanted to refresh their packaging with eye catching illustrations of fruit along with backgrounds reminiscent of their Nantucket heritage. Dahl Taylor was their (popular guy) choice to work in his watercolor style.

© 2014 Dr Pepper Snapple Group. All rights reserved.

© 2014 Dr Pepper Snapple Group. All rights reserved.

© 2014 Dr Pepper Snapple Group. All rights reserved.

© 2014 Dr Pepper Snapple Group. All rights reserved.

Nature's Path Envirokidz Cereals: Kim and James NealeNature's Path hired artists Kim and James Neale to create new character art for their Envirokidz products. The products feature realistic, slightly whimsical versions of endangered species.

Publix Deli Teas: Kate ForresterPublix is a high end grocery chain in the Southeast. They have developed a high quality store brand with a strong packaging. Kate Forrester has created all their deli tea designs. 

CBX Design, Ortho Products: Hugh Syme

Hugh Syme's photo realistic style has been used on numerous packaging projects. CBX has hired Hugh to refresh most of the packaging in the Ortho product line. 

Blue Hill Farm: Mary Woodin
Blue Hill is a fantastic farm to table restaurant in New York City. Mary's organic watercolor style has been a perfect fit for many projects. Blue Hill is expanding it's brand by introducing specialty products such as yogurt with unique flavors.