Monday, September 17, 2012

Scandalous: The Musical

Our artists at Digital Progression just created the poster for Scandalous: The Musical, a new Broadway show! We are excited to share with you this exclusive information about their creative process:

Digital Progression, a CGI studio, was originally asked to create an image of a hand and apple on a very bright, almost surrealistic, sky (see: Magritte). Through phototography, photo illustration, and CGI, they created this incredible poster (right).

First, they mocked up the hand in 3D, so they could explore different hand shapes, finger positions, lighting, and camera angles. Once this was approved by the show's producers, they shot a series of hands with a placeholder apple.



Then, they combined several of the shots and altered the finger positions until they had the perfect 'seductive' hand shape, and afterwards finished it with cosmetic retouching and lighting correction.

The apple was actually shot separately, so the artists could alter the size, color, and lighting. The bite was created from five separate shots, so they could control the placement and make the perfect shape.

Then, Digital Progression added the apple and hand to a sky background, which they composited from 20 different cloud/sky shots. The final image is a medley of layers, allowing Digital Progression to easily adapt it for different formats and purposes.
Finally, the "Scandalous" logo text was built and rendered in 3D CGI. They tried a couple of versions where the apple replaced the "C", but ultimately settled on the image featured at the top.

According to the official Scandalous website: "Scandalous is the new musical based on the life of Aimee Semple McPherson, the world's first media superstar evangelist, whose passion for saving souls equaled her passion for making headlines. Set in 1920s Los Angeles, holiness collides with Hollywood in the extraordinary tale of one woman's charismatic rise to fame amidst scandalous love affairs and growing controversy, inevitably ending in her much-publicized fall from grace."

The show previews on October 10 and opens on November 15, so be sure to grab your tickets now!

CLICK HERE for more by Digital Progression.

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