Monday, March 12, 2012

DIGITAL PROGRESSION: IT'S ALL IN THE NAME

Recently, we started working with a phenomenal UK-based CGI group called Digital Progression. Run by Malcolm Tween & Robert Farnworth, this multifaceted studio is capable of a wide range of work including product, technical, environmental, animation, and the list goes on...
Below is a work-through for one of over 250 images Digital Progression created for the Santander XTY campaign.
CLICK HERE TO VIEW MORE WORK FROM DIGITAL PROGRESSION'S PORTFOLIO

Step 6: The final advertisement
Step 5: Final image

Step 4: Final rendered objects. Additional people were placed in and the water around the guitar, shadows and reflections were retouched.
Step 3: Wire frame placement of the guitar and a positional render of the camera. The scene was replicated in 3D to match the perspective, lighting and environment.
Step 2: The image of the beach is retouched to remove footprints, people, rocks etc. The image is color corrected and a different sea added in.


Step 1: The original un-retouched photograph is selected.

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