AN EXPLOSION OF POSSIBILITIES!

The Image Foundation recently completed an extraordinary assignment for Eastman developing the ‘Cyphrex.’ The image and its accompanying animation were developed in CGI.

Cyphrex is a new microfibers technology that has amazing potential due to its strength and durability. The project was directed by Bader Rutter in Milwaukee. The challenge was to show an explosion of possibilities available through the microfiber.

CLICK HERE for the Image Foundation's portfolio!

The static image was created first to be used on a variety of print materials. This sophisticated CGI image began with simple pencil sketches to outline the shape, composition, and variety of elements. Once the client signed off on the pencil sketches, the black and white model was created. 

The print piece was a big hit! Eastman wanted to create an animation for its annual trade show and to showcase on its website. Many projects today involve both print and motion components and the Image Foundation is staffed to handle everything.

The Image Foundation started the intricate process of translating the still into 3D motion. During the 3D stage, the overall structure revealed its true potential with a few rounds of minor adjustments. CLICK HERE for the Cyphrex animation. 

As you can see, The Image Foundation executed these challenges perfectly! 

KIM AND JAMES TAKE A JOURNEY TO THE OUTBACK

Kim and James Neale have enjoyed their journey with Nature’s Path. They were originally asked to create an adorable panda (see sketches below) for a cereal box, but it went over so well that the client commissioned a series of characters.

They have enjoyed working with their client as a team: each character is the result of everyone’s input, making the project a big success! The animals’ anatomy and environment were thoroughly researched before they committed to a specific design.

CLICK HERE for their recently updated portfolio.

The talented duo created a Koala, Gorilla, Lemur, Macaw, and Cheetah for the kid-friendly packaging. But wait, they have more to come in the next year and half!

 They loved working with a global brand and their children were excited to see the Nature's Path cereal in their local grocery store in Sydney!