Steven Bonner 'Just Does It' Best

There's nothing better than an iconic slogan in a fresh style!

 

Our artist Steven Bonner was recently commissioned by Nike to create two apparel designs featuring the Airmax 95 sneaker and Nike's iconic 'Just Do It' slogan. Steven worked closely with art director Christopher DeGaetano, who requested urban graffiti-inspired designs. Steven crafted both the lettering and product in a dynamic dripping liquid style, which he has perfected in recent years.

 

As Steven explains, "With a style like this one, the designs have to be allowed to grow organically and can't be too prescribed, otherwise they lose the natural quirks that make them work."

 

Steven's work is an interesting hybrid of typography and illustration. Projects include logo design, expressive type designs, package design, and book and magazine covers.

 

CLICK HERE for Steven Bonner's portfolio.



Steven's final Airmax 95 illustration

Steven's initial Airmax 95 and "Just Do It" sketches



CLICK HERE for Steven Bonner's portfolio.



Mona Daly's Safeway Silhouettes



Several months ago, Mona Daly was commissioned by Safeway to create a series of in-store signage using her signature silhouette style. Since then, she has created over eight store banners, beacons, end caps, and posters, which will rotate seasonally. In fact, she's working on new store signage for the Holidays as we speak!

 

Mona was asked to create several images depicting health, wellness, and family life, as well as cultural seasons, such as "back to school" and "fall football." Safeway encouraged her to show dimension by using multiple tones of a single color. They also asked her to keep details limited and to maintain a sense of brightness and vibrancy within every image. As you can see, Mona executed these challenges perfectly!

 

In the blue banner above, Mona illustrated health and wellness within a group of multigenerational people in various outdoor activities. She left room for text in the middle of the image, which Safeway filled with "Stay healthy and live well." By transitioning from a large foreground figure to smaller background figures and from darker to lighter tones, Mona was able to capture a strong sense of depth. The final 7x25 foot poster (right) now hangs proudly in Safeway stores around the country!  

 

In the red banner below, Mona illustrated a family using life's essential products in the home. As her thinking and images developed (see sketches below), she rearranged the figures, added detail and context.

 

 

Overall, Mona's collaboration with Safeway has been a great success! Safeway has been very pleased with the illustrations and continues to give Mona new assignments. As for Mona, she is thrilled to have had the opportunity to take her silhouettes to the next level!

 

CLICK HERE for Mona Daly's portfolio.