Monday, November 26, 2012

Andrey Gordeev joins the ranks!

We're pleased to introduce Andrey Gordeev, the newest member of the Mendola Artists team!
 
Andrey is widely known throughout eastern Europe as an award-winning illustrator, and we are excited to introduce him to the American market.

Andrey specializes in kids, publishing, character development, and humorous ad campaigns.

CLICK HERE for Andrey Gordeev's portfolio.






 

Monday, November 12, 2012

Delightfully Distracted... by Studio Distract!

"Boy and the Dinosaur"

With great pride, we'd like to welcome Studio Distract to Mendola Artists!
 
Studio Distract is a 3D animation development/production studio that creates work for both TV and film. They use high-end CGI, grounded in strong visual design and storytelling, to create projects that are both appealing and commercially successful.
 
Studio Distract develops original intellectual properties, works from pre-existing properties, and creates co-productions. Their many clients have included Disney, Hallmark, and DHX Media, as well as local governments and charities.
 
We are thrilled to have Studio Distract join our team and we can't wait to see what they do next!
 
 
 
"Little Animals"
"Gabby and Gator"
 
"Rollie and Friends"

Thursday, November 1, 2012

All the Right Ingredients


Mary Woodin was recently commissioned by Tesco to help rebrand their upmarket range of fresh soups, giving them an "as-good-as-homemade" look. Her brief was to scatter the ingredients around the package, as though they were on a kitchen table waiting to be chopped. Mary used watercolor to capture the look and feel of the fresh, whole ingredients used in these products.

First, Mary gathered her subjects--carrots, peas, squash, tomatoes, beans, etc.--from her very own vegetable garden! Next, she painted the ingredients in sections and layered them in Photoshop. This allowed her to focus on depicting the individual characteristics of each vegetable, rather than trying to fit them within a prescribed area. It also provided maximum flexibility for the packaging designer. Afterwards, Mary added a color wash to each background, creating cohesion between the ingredients and differentiating between the assorted recipes.

Once again, Mary showcases her ability to capture the beauty and detail of Earth's natural forms.