Tuesday, June 26, 2012

CAROLINE ATTIA FOR MCDONALDS CHAMPIONS OF PLAY

The London Olympics start in a month but McDonalds began their own Olympics earlier this month with Champions of Play, a global program designed around the Olympics. It's intended to promote kids' wellness by encouraging physical activity and healthy nutrition. Our illustrator, Caroline Attia, created all the art for both the print and interactive aspects of the campaign. She created delightful, whimsical backgrounds incorporating international landmarks, and much of the art is on the Champions of Play web site.  Caroline also designed a 14 page accordion piece to go with 70 million Happy Meals.

 

Wednesday, June 20, 2012

DAHL TAYLOR KICKS THE SUMMER OFF RIGHT

We take pride in the strong relationships we build with our clients, so it gives us great pleasure to share a sampling of the work we’ve recently done with our good friends at Boston Beer. Their in-house creative team has transformed the package design for some of the USA’s finest domestic brews, and we feel extremely fortunate to be a part of the collaboration.

Boston Beer has produced a limited edition Samuel Adams IPA Hop-logy variety pack containing an assortment of beers adorned with labels illustrated by Dahl Taylor. For Dahl, this mix pack is the culmination of an ongoing project and it was exciting to see how well the labels coordinate. Dahl combines his eclectic style, a dash of humor and exceptional drawing skills, giving each bottle the appearance of a relic. Coincidentally, the case for the pack was hand-drawn in chalk by Bernard Maisner, an artist from our affiliate, Gerald & Cullen Rapp.

        Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor
Variety pack  illustrations: Bernard Maisner