Tuesday, January 31, 2012

MICHAEL CRAMPTON INSPIRES A HEALTHIER SNACK-TIME

Warning: If you weren't hungry for a yummy snack before arriving at this post... you're about to be. Murray Brand Communications hired Michael Crampton to create a whimsical package illustration for a new Granola Snack product. The background needed to evoke the Oregon Willamette Valley countryside and stylistically it had to appear fresh, unique, and organic in texture.
"To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious."
          -Packaging of the World



Monday, January 23, 2012

ANDRIO ABERO: DESIGN GURU

We're kicking off 2012 with a huge new talent on the Mendola roster and his name is Andrio Abero. Andrio is a Filipino-American illustrator, art director, and designer living and working in Brooklyn, NY. He has worked with Microsoft, Comedy Central, The New York Times, and is a recipient of the ADC Young Guns 4 award along with many other accolades. Between his high-end technique, unique palette, and conceptual mastery, the sky is the limit for this young design guru.







CLICK HERE TO VIEW MORE WORK FROM ANDRIO ABERO'S PORTFOLIO

Monday, January 9, 2012

Pick a Month, Any Month!

Here it is folks-- the much anticipated 2012 Mendola Artists Calendar is out and we're at the edge of our seats to hear what you think about it! Each illustration was chosen to coordinate with a particular month. Please pick your favorite image and send your comments to Mandi@mendolaart.com.

COVER BY HUGH SYME
JANUARY BY BILL LEDGER

FEBRUARY BY BUNKY HURTER
MARCH BY MICHAEL CRAMPTON
APRIL BY ROBERT HYNES
MAY BY JEFF MANGIAT
JUNE BY MONA DALY
JULY BY JULIA GREEN
AUGUST BY AARON SACCO
SEPTEMBER BY BILL MAUGHAN
OCTOBER BY JOE TAYLOR
NOVEMBER BY NEIL DUERDEN
DECEMBER BY CAROLINE ATTIA